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Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.; Malthouse, Edward C.; Maslowska, Ewa - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai; Dwivedi, Abhishek; Johnson, Lester W. - In: Asia Pacific journal of marketing and logistics 34 (2022) 2, pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
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Massive open online courses and consumer goals
Howarth, Jason; D'Alessandro, Steven; Johnson, Lester W.; … - In: International journal of consumer studies 46 (2022) 3, pp. 994-1015
Persistent link: https://www.econbiz.de/10013177051
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A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of strategic marketing 31 (2023) 8, pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
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The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin; Wilkie, Dean C. H.; Graves, Christopher - In: The journal of product & brand management 32 (2023) 5, pp. 737-751
Persistent link: https://www.econbiz.de/10014315441