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Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James; … - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
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Consumer behavior in the online context
Cummins, Shannon; Peltier, James; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
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Social media's slippery slope : challenges, opportunities and future research directions
Schultz, Don E.; Peltier, James - In: Journal of research in interactive marketing : … 7 (2013) 2, pp. 86-99
Persistent link: https://www.econbiz.de/10009764260
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Social media and consumer engagement : a review and research agenda
Barger, Victor; Peltier, James; Schultz, Don E. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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Guest editorial: cutting-edge research in social media and interactive marketing
Peltier, James; Dahl, Andrew J - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 733-740
Persistent link: https://www.econbiz.de/10015062942
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Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James; Dahl, Andrew J; Drury, Lauren; Khan, Tracy - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944
Persistent link: https://www.econbiz.de/10015062986