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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption

Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101

Persistent link: https://www.econbiz.de/10010394720

Influential listeners : an experiment on persuasion biasin social networks

Corazzini, Luca; Pavesi, Filippo; Petrovich, Beatrice; … - In: European economic review : EER 56 (2012) 6, pp. 1276-1288

Persistent link: https://www.econbiz.de/10009696322

Social Influence in Freemium Environments : Understanding Its Effect on Willingness to Play and Willingness to Pay in Online Social Games

Guo, Chenhui - 2018

An increasingly popular trend in online businesses is the adoption of the freemium model, in which premium features are provided along with free features. By providing free features to a large fraction of users and by managing the social interactions between users and their friends, online...

Persistent link: https://www.econbiz.de/10012936786

Influence of social interaction on the purchase behavior of social commerce consumers

Xq, Li; Dashuai, Ren; Zhen, Jie - In: Human systems management : HSM 40 (2021) 6, pp. 917-935

Persistent link: https://www.econbiz.de/10012817008

Designing promotional incentives to embrace social sharing : evidence from field and online experiments

Sun, Tianshu; Viswanathan, Siva; Huang, Ni; Zheleva, Elena - In: MIS quarterly 45 (2021) 2, pp. 789-820

Persistent link: https://www.econbiz.de/10012631383

Can positive online social cues always reduce user avoidance of sponsored search results?

Deng, Honglin; Wang, Weiquan; Li, Siyuan; Lim, Kai H. - In: MIS quarterly 46 (2022) 1, pp. 35-70

Persistent link: https://www.econbiz.de/10013286174

The accurate judgment of social network characteristics in the lab and field using thin slices of the behavioral stream

Mobasseri, Sanaz; Stein, Daniel H.; Carney, Dana R. - In: Organizational behavior and human decision processes : … 168 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013185300

Social advertising effectiveness across products : a large-scale field experiment

Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165

Persistent link: https://www.econbiz.de/10012405755

Impact of anonymity on roles of personal and group identities in online communities

Kim, Kyung Kyu; Lee, Ae Ri; Lee, Un-Kon - In: Information & management : the internat. journal of … 56 (2019) 1, pp. 109-121

Persistent link: https://www.econbiz.de/10011990577

Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings

Wang, Chong Alex; Zhang, Xiaoquan; Hann, Il-Horn - In: Information systems research : ISR 29 (2018) 3, pp. 641-655

Persistent link: https://www.econbiz.de/10011929240

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