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Social web
Konsumentenverhalten
79,097
Consumer behaviour
78,664
Messung
22,353
Measurement
21,650
Theorie
15,760
Theory
15,458
Kognition
11,423
Cognition
11,260
Beziehungsmarketing
8,978
Relationship marketing
8,969
Markenführung
7,426
Brand management
7,423
USA
6,918
Markenimage
6,668
United States
6,646
Brand image
6,639
Kundenzufriedenheit
5,800
Customer satisfaction
5,797
Online-Handel
5,447
Online retailing
5,434
Deutschland
5,345
Germany
4,887
Dienstleistungsqualität
4,792
Service quality
4,790
Experiment
4,691
Social Web
4,655
Online-Marketing
4,399
Internet marketing
4,375
Brand
4,250
Markenartikel
4,246
Einzelhandel
4,128
Retail trade
4,050
Emotion
3,880
Werbewirkung
3,684
Advertising effects
3,640
Electronic Commerce
3,597
Verbraucherverhalten
3,561
Schätzung
3,558
E-commerce
3,482
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Rather, Raouf Ahmad
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
Wiese, Melanie
7
Balakrishnan, Janarthanan
6
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IGI Global
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National Bureau of Economic Research
2
Technische Universität Braunschweig
2
Universität Mannheim
2
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edition Virgines e.K.
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Technische Universität Dresden
1
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Journal of business research : JBR
216
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Technological forecasting & social change : an international journal
62
The journal of product & brand management
56
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
37
The journal of brand management : an international journal
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Electronic commerce research
31
Information systems research : ISR
31
Journal of marketing management : MM
31
International journal of hospitality management
30
Tourism management : research, policies, practice
30
International journal of technology marketing : IJTMkt
29
International journal of electronic commerce : IJEC
28
International journal of business information systems : IJBIS
27
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
4,652
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1
Cognition
-based and experience-based trust and risk in social commerce in Egypt
Abou-Elgheit, Emad
- In:
Middle East journal of management : MEJM
6
(
2019
)
3
,
pp. 245-276
Persistent link: https://www.econbiz.de/10012111723
Saved in:
2
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
3
Cognitive and affective factors influencing customer adoption of social commerce : an empirical study
Hung, Shin-Yuan
;
Hung, Hsin-Min
;
Chang, Chia-Ming
; …
- In:
International journal of business and systems research
9
(
2015
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10011527532
Saved in:
4
Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su
;
Mariadoss, Babu John
;
Reynolds, Dennis
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
Saved in:
5
Do immigration and social media facilitate or inhibit cognitive acculturation? : the role of individual dialecticism in dual-focused cultural stimuli evaluation
Wang, Weisha
;
Abosag, Ibrahim
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 523-531
Persistent link: https://www.econbiz.de/10012134623
Saved in:
6
Uncertainty avoidance and consumer cognitive innovativeness in e-commerce
Sohaib, Osama
;
Kang, Kyeong
;
Miliszewska, Iwona
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012017828
Saved in:
7
#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
Saved in:
8
Factors enhancing the posting of negative behavior in social media and its impact on venting negative emotions
Yen, Yung-Shen
- In:
Management decision : MD
54
(
2016
)
10
,
pp. 2462-2484
Persistent link: https://www.econbiz.de/10011579626
Saved in:
9
Consumer-generated ads on Youtube : impacts of source credibility and need for
cognition
on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
10
Platform variation and content variation on social media : a dual-route model of cognitive and experiential effects
Huang, Guanxiong
- In:
Journal of promotion management : innovations in …
26
(
2020
)
3
,
pp. 396-433
Persistent link: https://www.econbiz.de/10012179134
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