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Social web
Consumer behaviour
82,982
Konsumentenverhalten
80,502
Theorie
9,191
Relationship marketing
9,134
Beziehungsmarketing
9,105
Theory
9,027
Brand management
7,632
Markenführung
7,592
Brand image
6,728
Markenimage
6,689
Customer satisfaction
5,675
Online-Handel
5,592
Online retailing
5,581
Kundenzufriedenheit
5,520
USA
4,876
Social Web
4,828
Online-Marketing
4,680
Internet marketing
4,665
United States
4,622
Service quality
4,381
Dienstleistungsqualität
4,337
Deutschland
4,335
Brand
4,331
Markenartikel
4,321
Einzelhandel
4,164
Retail trade
4,121
Germany
4,023
Werbewirkung
3,838
Advertising effects
3,800
Electronic Commerce
3,612
Verbraucherverhalten
3,592
E-commerce
3,502
Experiment
3,364
Emotion
3,229
Advertising
3,218
Werbung
3,152
Privater Konsum
2,880
Private consumption
2,876
Zielgruppe
2,868
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Undetermined
2,842
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816
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4,085
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741
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Veloutsou, Cleopatra
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Füller, Johann
9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Ko, Eunju
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Chen, Huan
7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Martinez, Luis F.
7
McLaughlin, Caitlin
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
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13
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
MITP Verlags-GmbH & Co. KG
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Redline Verlag
1
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Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
50
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
40
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of hospitality management
34
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Journal of marketing
32
Journal of marketing management : MM
32
Electronic commerce research
31
Information systems research : ISR
31
International journal of business information systems : IJBIS
31
Young consumers : insight and ideas for responsible marketers
30
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
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ECONIS (ZBW)
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1
Der Kunde als Produktvorteil
Pohlmann, Mark
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 30-35
Persistent link: https://www.econbiz.de/10003443789
Saved in:
2
Market-Access : Hürdenlauf auch für OTC-Produkte?
Thom, Peter Michael
- In:
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
,
(pp. 175-188)
.
2011
Persistent link: https://www.econbiz.de/10008859751
Saved in:
3
Social-Media-Targeting
Altendorf, Michael
- In:
Online Targeting und Controlling : Grundlagen - …
,
(pp. 67-92)
.
2011
Persistent link: https://www.econbiz.de/10009156064
Saved in:
4
A social endorsing mechanism for target advertisement diffusion
Lin, Lien-Fa
;
Li, Yung-Ming
;
Wu, Wen-Hsiang
- In:
Information & management : the internat. journal of …
52
(
2015
)
8
,
pp. 982-997
Persistent link: https://www.econbiz.de/10011416917
Saved in:
5
Beyond the "like" button : the impact of mere virtual presence on brand evaluations and purchase intentions in social media settings
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
West, …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 105-120
Persistent link: https://www.econbiz.de/10009670259
Saved in:
6
Digital Immigrants und Digital Natives : neue Evolutionsformen der Spezies "Kunde"
Skibicki, Klemens
;
Mühlenbeck, Frank
- In:
Zielgruppen im Konsumentenmarketing : …
,
(pp. 163-176)
.
2014
Persistent link: https://www.econbiz.de/10010246149
Saved in:
7
Targeted online advertising : using reciprocity appeals to increase acceptance among users of free web services
Schumann, Jan Hendrik
;
Wangenheim, Florian von
;
Groene, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10010250075
Saved in:
8
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
9
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
Saved in:
10
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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