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Online behaviour of luxury fashion brand advocates

Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383

Persistent link: https://www.econbiz.de/10011502872

Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10011502875

The implications of digital marketing on WeChat for luxury fashion brands in China

Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409

Persistent link: https://www.econbiz.de/10012060141

Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers

Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364

Persistent link: https://www.econbiz.de/10011607063

Social media marketing efforts of luxury brands on Instagram

Vinerean, Simona; Opreana, Alin - In: Expert journal of marketing 7 (2019) 2, pp. 144-152

Persistent link: https://www.econbiz.de/10012217318

Social comparison of luxury fashion brands : impact of ostentation and media habits

Tak, Preeti; Pareek, Ashish; Rishi, Bikramjit - In: The IUP journal of marketing management : IJMM 16 (2017) 1, pp. 29-46

Persistent link: https://www.econbiz.de/10011751004

An integrative model for online community citizenship behavior of luxury fashion brands on Instagram

Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378

Persistent link: https://www.econbiz.de/10014495536

Social Comparison of Luxury Fashion Brands : Impact of Ostentation and Media Habits

Tak, Preeti; Pareek, Ashish; Rishi, Bikramjit - 2018

The Indian luxury market has evolved in a dynamic manner. Consumers are more and more attracted to luxury fashion … fashion brands are not only bought for their functional utility but are also purchased for its social utility as it helps the …

Persistent link: https://www.econbiz.de/10014114123

Social media fostering happiness management : three luxury brands case study on Instagram

Castillo-Abdul, Bárbara; Pérez-Escoda, Ana; Civila, Sabina - In: Corporate governance : international journal of … 22 (2022) 3, pp. 491-505

Persistent link: https://www.econbiz.de/10013369190

Reconciling social media with luxury fashion brands : an exploratory study

Ozuem, Wilson; Tan, Kerri - In: Handbook of research on management of cultural products …, (pp. 257-285). 2014

Persistent link: https://www.econbiz.de/10010348360

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