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Können Algorithmen auch Kampag...
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Social web
Künstliche Intelligenz
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Technological forecasting & social change : an international journal
12
Journal of business research : JBR
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7
Psychology & marketing
7
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4
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3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of decision systems
3
Journal of open innovation : technology, market, and complexity
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
Tourism management : research, policies, practice
3
Analele Universitătii Dunărea de Jos Galaţi
2
Business & information systems engineering
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Digital finance : smart data analytics, investment innovation, and financial technology
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Discussion paper series / IZA
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European management journal
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FAU discussion papers in economics
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ECONIS (ZBW)
335
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1
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335
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1
User-generated Content: Strategien und Einsatz in der
Marketingkommunikation
Schell, Jawin
-
2022
in der
Marketingkommunikation
einsetzen lässt. Ein besonderes Augenmerk wird dabei der UGC-Kommunikation gewidmet werden …
Persistent link: https://www.econbiz.de/10012799561
Saved in:
2
Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.
;
Milne, George R.
;
Andonova, Yana G.
; …
- In:
Business horizons
58
(
2015
)
6
,
pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
Saved in:
3
Hotel location evaluation : a combination of machine learning tools and web GIS
Yang, Yang
;
Tang, Jingyin
;
Luo, Hao
;
Law, Chun Hung Roberts
- In:
International journal of hospitality management
47
(
2015
),
pp. 14-24
Persistent link: https://www.econbiz.de/10011312554
Saved in:
4
Practical machine learning in financial market trend prediction
Lahmiri, Salim
- In:
Analytical approaches to strategic decision-making : …
,
(pp. 206-217)
.
2014
Persistent link: https://www.econbiz.de/10010339131
Saved in:
5
Deriving age and gender from forenames for consumer analytics
Lansley, Guy
;
Longley, Paul A.
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 271-278
Persistent link: https://www.econbiz.de/10011473224
Saved in:
6
Using Twitter data for cruise tourism marketing and research
Park, Seunghyun
;
Ok, Chihyung
;
Chae, Bongsug
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 885-898
Persistent link: https://www.econbiz.de/10011517490
Saved in:
7
Special issue: Agent based simulation in artificial societies
Szidarovszky, Ferenc
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003828258
Saved in:
8
Social media : influencing customer satisfaction in B2B sales
Agnihotri, Raj
;
Dingus, Rebecca
;
Hu, Michael Y.
;
Krush, …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 172-180
Persistent link: https://www.econbiz.de/10011448094
Saved in:
9
Detecting tension in online communities with computational Twitter analysis
Burnap, Pete
;
Rana, Omer F.
;
Avis, Nick
;
Williams, Matthew
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 96-108
Persistent link: https://www.econbiz.de/10011474555
Saved in:
10
Development of ontology from Indian agricultural e-governance data using IndoWordBet : a semantic web approach
Sinha, Bhaskar
;
Chandra, Somnath
;
Garg, Megha
- In:
Journal of knowledge management
19
(
2015
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011296930
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