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Role of shopping values and web atmospherics in e-satisfaction and repurchase intention
Vijay, T. Sai; Prashar, Sanjeev; Parsad, Chandan - In: Journal of internet commerce 16 (2017) 1, pp. 32-52
Persistent link: https://www.econbiz.de/10011804430
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Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Anantharaman, Rajesh; Prashar, Sanjeev; Vijay, T. Sai - In: Journal of strategic marketing 31 (2023) 6, pp. 1199-1219
Persistent link: https://www.econbiz.de/10014321946
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Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
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How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh; Rana, Meghna; Prashar, Sanjeev - In: Review of marketing science 21 (2023) 1, pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
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#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana; Rana, Sudhir; Prashar, Sanjeev - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 135-145). 2023
Persistent link: https://www.econbiz.de/10014338929