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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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3
AMA Winter Academic Conference <2023, Online>
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1
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IGI Global
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
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1
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1
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1
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ibidem-Verlag
1
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Journal of business research : JBR
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
International journal of internet marketing and advertising : IJIMA
21
International journal of market research : JMRS ; the journal of the Market Research Society
18
Springer eBook Collection
16
SpringerLink / Bücher
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Business horizons
12
Journal of internet commerce
12
The journal of business & industrial marketing
11
Journal of strategic marketing
9
Marketing intelligence & planning
9
International journal of market research
8
Journal of marketing
8
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
8
Journal of the Academy of Marketing Science
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
International journal of technology marketing : IJTMkt
7
Journal of advertising research
7
Journal of marketing education : JME
7
Journal of marketing management : MM
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of marketing research : JMR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The connected customer : the changing nature of consumer and business markets
6
Young consumers : insight and ideas for responsible marketers
6
Cogent business & management
5
Digitale Kommunikation
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing and consumer services
5
Psychology & marketing
5
Qualitative market research : an international journal
5
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5
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The marketing review
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
1,205
Showing
1
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10
of
1,205
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date (oldest first)
1
Journal of Travel & Tourism
Marketing
special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
2
Bridging gaps:
marketing
in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
3
Systematic analysis of the current academic research on social media
marketing
Klepek, Martin
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
Saved in:
4
Facebook: the future of networking with customers
Poynter, Ray
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
Saved in:
5
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
6
Marktforschung
für Instrumente der digitalen Kommunikation
Lütters, Holger
- In:
Digitale Kommunikation
,
(pp. 121-150)
.
2012
Persistent link: https://www.econbiz.de/10009545424
Saved in:
7
Basic
marketing
research : integration of social media
Malhotra, Naresh K.
-
2012
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009301814
Saved in:
8
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
9
New insights from practice : exploring online channel management strategies and the use of social media a market research tool
Klaus, Philipp
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
6
,
pp. 829-850
Persistent link: https://www.econbiz.de/10010230201
Saved in:
10
The emergence of social media as a contemporary
marketing
practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
Saved in:
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