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Usability of social media for promoting higher learning institutions' activities in Tanzania : a diffusion of innovation perspective
Masele, Juma James
;
Rwehikiza, David Peter
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
1
,
pp. 91-122
Persistent link: https://www.econbiz.de/10014514758
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Media firms' preparedness and coping strategies in the emergence of social media : a case of Tanzania
Masele, Juma James
;
Joseph, Regina
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10014438636
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