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Social web
Consumer behaviour
82,179
Konsumentenverhalten
79,698
Einzelhandel
17,707
Retail trade
15,105
Theorie
10,398
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10,210
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9,268
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9,237
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7,710
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7,668
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6,661
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6,049
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6,033
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5,759
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5,753
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5,586
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5,385
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4,707
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4,639
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4,505
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4,496
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4,483
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4,459
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4,385
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4,381
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4,204
E-commerce
4,043
Werbewirkung
3,613
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3,578
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3,575
Experiment
3,390
Pricing strategy
3,360
Preismanagement
3,355
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3,193
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3,092
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3,040
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Filieri, Raffaele
19
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14
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14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Lorenzo-Romero, Carlota
10
Ranfagni, Silvia
10
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9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
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9
Usman, Osly
9
Veloutsou, Cleopatra
9
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8
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8
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8
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8
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8
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8
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8
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7
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7
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7
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7
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7
Pittman, Matthew
7
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7
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7
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Fritz Knapp Verlag
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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Haufe-Lexware GmbH & Co. KG
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International Association for the Study of Insurance Economics
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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Springer International Publishing
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Technische Universität Dresden
1
Trinity College Dublin / Department of Economics
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Journal of business research : JBR
216
Journal of retailing and consumer services
177
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
41
Psychology & marketing
41
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Journal of marketing management : MM
32
Information systems research : ISR
31
Electronic commerce research
30
International journal of electronic commerce : IJEC
30
Journal of marketing
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
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1
Consumer attention to price in social commerce : eye tracking patterns in retail
clothing
Vishnu Menon, R. G.
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5008-5013
Persistent link: https://www.econbiz.de/10011589095
Saved in:
2
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
3
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
4
Voluntary simplicity : the Great American Apparel Diet
Wu, Dorothy E.
;
Thomas, Jane Boyd
;
Moore, Marguerite
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009784783
Saved in:
5
Capturing college students on the web: analysis of
clothing
web site attributes
Seock, Yoo-Kyoulng
;
Norton, Marjorie J. T.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 539-552
Persistent link: https://www.econbiz.de/10003736083
Saved in:
6
What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?
Shin, Eonyou
;
Lee, Jung Eun
- In:
Journal of business research : JBR
132
(
2021
),
pp. 416-428
Persistent link: https://www.econbiz.de/10012581696
Saved in:
7
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
8
The influence of social media marketing on apparel brands' customers' satisfaction : the mediation of perceived value
Yang, Yongzhong
;
Khan, Zobi
;
Zhang, Yu
- In:
Asian Academy of Management journal : AAMJ
25
(
2020
)
2
,
pp. 167-188
Persistent link: https://www.econbiz.de/10012499493
Saved in:
9
Insights from consumer interactions on a social networking site : findings from six apparel retail brands
Schultz, Carsten D.
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011666795
Saved in:
10
Media and sustainable apparel buying intention
Lenne, Orpha de
;
Vandenbosch, Laura
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 483-498
Persistent link: https://www.econbiz.de/10011795872
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