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Engaging Australian Rules Football fans with social media : a case study
Hopkins, John L. - In: International journal of sport management and marketing … 13 (2013) 1/2, pp. 104-121
Persistent link: https://www.econbiz.de/10009790662
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The art, influence and business of satire : peeling back the layers of The Onion
Sinkovich, Justin; Brindisi, Jerry - In: International journal of arts management 18 (2016) 2, pp. 75-85
Persistent link: https://www.econbiz.de/10011457761
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Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena; Lhotáková, Markéta - In: Central European business review : CEBR 3 (2014) 1, pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
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The contemporary film public relations' ecosystem in India : from stars to stories
Ramesh, Aishwarya; Jaggi, Ruchi Kher - In: International journal of Indian culture and business … 25 (2022) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10012940083
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy -- 3. Integration of Augmented Reality (AR) and...
Persistent link: https://www.econbiz.de/10013203503
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Metamorphosis of Indian electoral campaigns : Modi's social media experiment
Kapoor, Kawaljeet Kaur; Dwivedi, Yogesh Kumar - In: International journal of Indian culture and business … 11 (2015) 4, pp. 496-516
Persistent link: https://www.econbiz.de/10011588639
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The promotion of responsible tourism management through digital media
Camilleri, Mark Anthony - In: Tourism planning & development 15 (2018) 6, pp. 653-671
Persistent link: https://www.econbiz.de/10011942639
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Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy; Yadav, Mayank; Rahman, Zillur - In: International journal of business excellence 13 (2017) 4, pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
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Culture, technology, and process in "media theories" : toward a shift in the understanding of media in organizational research
Hoof, Florian; Boell, Sebastian K. - In: Organization : the interdisciplinary journal of … 26 (2019) 5, pp. 636-654
Persistent link: https://www.econbiz.de/10012160638
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The economics of social media stars : an empirical investigation of stardom, popularity, and success on YouTube
Budzinski, Oliver; Gänßle, Sophia - 2018
The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. A new and, to our best knowledge, unexplored area of this star theory arouse with the development of social media markets. In this paper, we analyse a...
Persistent link: https://www.econbiz.de/10011781189