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Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Dodoo, Naa Amponsah; Wen, Jing - In: Journal of marketing communications 27 (2021) 5, pp. 457-480
Persistent link: https://www.econbiz.de/10012624660
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The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa; Wen, Jing; Kim, Eunice; Morris, Jon D. - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
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Motivations behind donations for health-related organizations : threat appraisal and coping appraisal : the case of the ALS Ice Bucket Challenge
Li, Jo-Yun; Wen, Jing - In: Health marketing quarterly 34 (2017) 3, pp. 217-231
Persistent link: https://www.econbiz.de/10011744230
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Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Wu, Linwan; Dodoo, Naa Amponsah; Wen, Taylor Jing; Ke, Li - In: International journal of advertising : the review of … 41 (2022) 4, pp. 685-702
Persistent link: https://www.econbiz.de/10013209394