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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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Judging a book by its cover : investigating consumer responses towards social cue in social media influencer marketing
Hu, Xiaohan; Yao, Mike Z. - In: Journal of media business studies 19 (2022) 4, pp. 225-239
Persistent link: https://www.econbiz.de/10013459558
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069
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Role of skepticism and message elaboration in determining consumers' response to cause-related marketing claims on Facebook brand pages
Bae, Mikyeung - In: Journal of current issues and research in advertising 41 (2020) 3, pp. 301-331
Persistent link: https://www.econbiz.de/10012289873
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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Influencing customer's purchase intentions through firm participation in online customer communities
Albert, Leslie Jordan; Aggarwal, Nitin; Hill, Timothy R. - In: Electronic markets : the international journal on … 24 (2014) 4, pp. 285-295
Persistent link: https://www.econbiz.de/10010459089