//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Exploring the influence of onl...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Consumer behaviour
83,844
Konsumentenverhalten
81,395
Electronic Commerce
23,508
E-commerce
21,118
Bibliometrics
20,548
Bibliometrie
20,429
Theorie
14,049
Theory
13,835
Online-Marketing
13,275
Internet marketing
13,159
Online-Handel
11,509
Online retailing
11,463
Relationship marketing
11,342
Beziehungsmarketing
11,308
Social Web
10,265
Motivation
10,126
Brand management
8,583
Markenführung
8,545
Deutschland
8,449
USA
8,138
United States
7,662
Germany
7,523
Brand image
7,171
Markenimage
7,136
Internet
6,783
Customer satisfaction
6,575
Kundenzufriedenheit
6,414
Einzelhandel
5,511
Retail trade
5,337
Service quality
5,257
Dienstleistungsqualität
5,207
Welt
4,979
Absatz
4,953
Viral marketing
4,934
Virales Marketing
4,914
World
4,896
Werbewirkung
4,856
Advertising effects
4,806
Markenartikel
4,583
more ...
less ...
Online availability
All
Undetermined
5,259
Free
1,985
Type of publication
All
Article
7,951
Book / Working Paper
2,300
Journal
5
Type of publication (narrower categories)
All
Article in journal
7,055
Aufsatz in Zeitschrift
7,055
Aufsatz im Buch
882
Book section
882
Graue Literatur
345
Non-commercial literature
345
Arbeitspapier
246
Working Paper
246
Hochschulschrift
186
Collection of articles of several authors
158
Sammelwerk
158
Aufsatzsammlung
124
Case study
109
Fallstudie
109
Conference paper
94
Konferenzbeitrag
94
Thesis
93
Ratgeber
77
Guidebook
72
Konferenzschrift
46
Lehrbuch
29
Collection of articles written by one author
21
Sammlung
21
Conference proceedings
20
Textbook
18
Glossar enthalten
10
Glossary included
10
Handbook
9
Handbuch
9
Festschrift
3
Forschungsbericht
3
Mehrbändiges Werk
3
Multi-volume publication
3
Amtsdruckschrift
2
Bibliografie
2
Einführung
2
Government document
2
Mikroform
2
Reprint
2
Statistics
2
more ...
less ...
Language
All
English
9,666
German
586
French
6
Polish
6
Spanish
4
Russian
1
Author
All
Dwivedi, Yogesh Kumar
24
Hajli, Nick
22
Law, Chun Hung Roberts
22
Filieri, Raffaele
20
Loureiro, Sandra Maria Correia
20
Martínez-López, Francisco J.
19
Harrigan, Paul
17
Rita, Paulo
17
Stephen, Andrew T.
17
Hollebeek, Linda D.
16
Ozuem, Wilson
15
Bigné Alcañiz, J. Enrique
14
Flavián Blanco, Carlos
14
Thaichon, Park
14
Hennig-Thurau, Thorsten
13
Pitt, Leyland F.
13
Qiu, Liangfei
13
Schweidel, David A.
13
Tan, Yong
13
Veloutsou, Cleopatra
13
Füller, Johann
12
Karjaluoto, Heikki
12
Kreutzer, Ralf T.
12
Kumar, Vikas
12
Vrontis, Demetris
12
Akram, Umair
11
Bilgihan, Anil
11
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Haenlein, Michael
11
Hong, Yili
11
Moe, Wendy W.
11
Rana, Nripendra P.
11
Sabatini, Fabio
11
Schivinski, Bruno
11
Seo, Yuri
11
Skiera, Bernd
11
Wang, Yichuan
11
Whinston, Andrew B.
11
Wirtz, Bernd W.
11
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
37
IGI Global
26
National Bureau of Economic Research
8
Verlag Dr. Kovač
5
Books on Demand GmbH <Norderstedt>
4
Edward Elgar Publishing
4
Friedrich-Schiller-Universität Jena
4
Springer Gabler <Firma>
4
Universität Mannheim
4
American Marketing Association
3
MITP Verlags-GmbH & Co. KG
3
Nomos Verlagsgesellschaft
3
Technische Universität Dresden
3
epubli GmbH
3
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
De Gruyter Oldenbourg
2
Dgroup
2
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
2
Information Resources Management Association
2
OECD
2
Organisation for Economic Co-operation and Development
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Steria Mummert Consulting AG
2
Technische Universität Braunschweig
2
Universität Bremen
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Bundesanzeiger Verlag
1
Carl Heymanns Verlag
1
Center of Market Oriented Product and Production Management
1
more ...
less ...
Published in...
All
Journal of business research : JBR
327
Journal of retailing and consumer services
213
International journal of internet marketing and advertising : IJIMA
149
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
Technological forecasting & social change : an international journal
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Information systems research : ISR
83
International journal of advertising : the review of marketing communications
79
Journal of marketing communications
75
Tourism management : research, policies, practice
73
International journal of hospitality management
71
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
Journal of management information systems : JMIS
68
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
64
Journal of internet commerce
63
SpringerLink / Bücher
63
The journal of product & brand management
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of business information systems : IJBIS
59
Business horizons
56
Journal of marketing management : MM
55
Journal of electronic commerce research : JECR
54
International journal of technology marketing : IJTMkt
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of travel and tourism marketing
50
The journal of brand management : an international journal
50
Cogent business & management
49
Journal of marketing
49
Marketing intelligence & planning
48
Management science : journal of the Institute for Operations Research and the Management Sciences
46
International journal of electronic commerce : IJEC
45
International journal of consumer studies
44
Springer eBook Collection
43
Journal of hospitality marketing & management
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of contemporary hospitality management
40
Journal of advertising research
39
more ...
less ...
Source
All
ECONIS (ZBW)
10,256
Showing
1
-
10
of
10,256
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
3
A systematic review of perceived value toward online review on s-commerce platform
Atchariyakarn, Nabhassorn
;
Zhang, Jing
-
2021
Persistent link: https://www.econbiz.de/10012594505
Saved in:
4
The effect of electronic word of mouth on
sales
: a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
5
How online product reviews affect retail
sales
: a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
6
Influencer mix strategies in livestream commerce : impact on product
sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
7
The Matthew effect in social commerce : the case of online review helpfulness
Wan, Yun
- In:
Electronic markets : the international journal on …
25
(
2015
)
4
,
pp. 313-324
Persistent link: https://www.econbiz.de/10011553067
Saved in:
8
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
9
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
10
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->