Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The pleasure of sharing : Can...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
Advertising effects
14
Werbewirkung
14
Advertising
12
Werbung
12
Internet marketing
8
Online-Marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Social Web
6
Computerspiel
4
Emotion
4
Video game
4
Gender
3
Geschlecht
3
Brand management
2
Experiment
2
Jugendliche
2
Markenführung
2
Native advertising
2
Product Placement
2
Product placement
2
Social network
2
Soziales Netzwerk
2
Website
2
Youth
2
native advertising
2
Auskunftspflicht
1
Bibliometrics
1
Bibliometrie
1
Branded content
1
Business ethics
1
Canada
1
Classification
1
Cognition
1
Communication media
1
Corporate disclosure
1
Creativity
1
Credibility
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Book section
1
Language
All
English
6
Author
All
Poels, Karolien
5
Krouwer, Simone
2
Walrave, Michel
2
Antheunis, Marjolijn L.
1
De Backer, Charlotte J. S.
1
Dens, Nathalie
1
Giles, David
1
Hudders, Liselot
1
Noort, Guda van
1
Ouvrein, Gaëlle
1
Pabian, Sara
1
Paulussen, Steve
1
Ponnet, Koen
1
Van den Broeck, Evert
1
Zarouali, Brahim
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
Challenges in an age of dis-engagement
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of media business studies
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
2
Article or ad? Readers' recognition and evaluations of native advertisements on online news websites
Krouwer, Simone
;
Poels, Karolien
- In:
Challenges in an age of dis-engagement
,
(pp. 17-30)
.
2017
Persistent link: https://www.econbiz.de/10011688264
Saved in:
3
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
Saved in:
4
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
5
Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
