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The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi; … - In: Journal of global marketing 36 (2023) 4, pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
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#BoycottLaalSinghChaddha : failure to leverage Twitter
Parashar, Archana; Rana, Sudhir; Prashar, Sanjeev - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 135-145). 2023
Persistent link: https://www.econbiz.de/10014338929
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Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender; Rana, Sudhir; Goel, Anuj - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 246-274
Persistent link: https://www.econbiz.de/10013359077