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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Enhancing knowledge development in marketing ; Vol. 21
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ECONIS (ZBW)
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1
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
2
What advertisers need to know about the iYGeneration : an Australian perspective
Luck, Edwina
;
Mathews, Shane
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10003974804
Saved in:
3
The electronic village : the digital challenges in communication strategies for sporting organisations
Buchanan, Elizabeth
;
Luck, Edwina
- In:
International journal of business environment : IJBE
2
(
2008/09
)
2
,
pp. 258-279
Persistent link: https://www.econbiz.de/10003760495
Saved in:
4
Online environmental citizenship : a leximancer analysis of green blogs
Ginanti, Ayu
;
Luck, Edwina
-
2011
Persistent link: https://www.econbiz.de/10010191048
Saved in:
5
Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani
;
Mathews, Shane
;
Luck, Edwina
;
Martin, Brett
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
Saved in:
6
Value co-destruction in online collaborative networks
Bidar, Reihaneh
;
Jabbari, Mohammad
;
Luck, Edwina
- In:
European management journal
42
(
2024
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10015052262
Saved in:
7
When less is more : the impact of macro and micro social media influencers' disclosure
Kay, Samantha
;
Mulcahy, Rory
;
Parkinson, Joy
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 248-278
Persistent link: https://www.econbiz.de/10012248943
Saved in:
8
Online support for vulnerable consumers : a safe place?
Parkinson, Joy
;
Schuster, Lisa
;
Mulcahy, Rory
; …
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 412-422
Persistent link: https://www.econbiz.de/10011742725
Saved in:
9
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
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