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Social web
Consumer behaviour
83,645
Konsumentenverhalten
81,195
Service quality
21,770
Dienstleistungsqualität
21,019
Unternehmenskultur
17,324
Corporate culture
16,743
Persönlichkeitspsychologie
12,917
Theorie
12,739
Personality psychology
12,638
Theory
12,473
Relationship marketing
11,211
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11,186
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11,170
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10,632
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10,295
United States
9,649
Customer satisfaction
9,497
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9,158
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8,071
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8,033
Deutschland
7,625
Germany
7,021
Brand image
6,997
Markenimage
6,968
Kulturelle Identität
6,032
Online-Handel
5,951
Online retailing
5,939
Cultural identity
5,479
Social Web
5,240
Online-Marketing
4,680
Internet marketing
4,668
Einzelhandel
4,449
Experiment
4,444
Retail trade
4,409
Brand
4,408
Markenartikel
4,396
Emotion
4,266
Electronic Commerce
4,056
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3,946
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
13
Füller, Johann
11
Gázquez-Abad, Juan Carlos
11
Ranfagni, Silvia
11
Rita, Paulo
11
Casaló, Luis V.
10
Ozuem, Wilson
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Bigné Alcañiz, J. Enrique
9
Harrigan, Paul
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Hajli, Nick
8
Luo, Xueming
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Balakrishnan, Janarthanan
7
Bilgihan, Anil
7
Conduit, Jodie
7
Foroudi, Pantea
7
Ghose, Anindya
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Liang, Sai
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
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Edward Elgar Publishing
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National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Bayerische Landeszentrale für Neue Medien
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
George Routledge & Sons <London>
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International African Institute
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
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Journal of business research : JBR
226
Journal of retailing and consumer services
185
International journal of internet marketing and advertising : IJIMA
106
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Technological forecasting & social change : an international journal
65
The journal of product & brand management
57
International journal of advertising : the review of marketing communications
50
Journal of promotion management : innovations in planning and applied research
49
Journal of marketing communications
48
Journal of internet commerce
46
Psychology & marketing
46
International journal of electronic marketing and retailing : IJEMR
44
International journal of hospitality management
44
The journal of brand management : an international journal
40
International journal of consumer studies
39
Journal of management information systems : JMIS
39
Electronic commerce research
37
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Information systems research : ISR
36
Cogent business & management
34
International journal of business information systems : IJBIS
34
International journal of technology marketing : IJTMkt
33
Journal of marketing management : MM
33
Marketing intelligence & planning
33
Tourism management : research, policies, practice
33
Journal of marketing
32
Journal of travel and tourism marketing
31
International journal of electronic commerce : IJEC
29
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of hospitality marketing & management
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of contemporary hospitality management
24
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ECONIS (ZBW)
5,238
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1
Friendships through the style choice of virtual stickers : young adults manage aesthetic identity and emotion on a social messaging line app
Chen, Chih Ping
- In:
International journal of market research
63
(
2021
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10012492768
Saved in:
2
Narratives of integration : liminality in migrant acculturation through social media
Mitra, Amit
;
Evansluong, Quang
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 474-480
Persistent link: https://www.econbiz.de/10012134606
Saved in:
3
The cultural impact on social commerce : a sentiment analysis on Yelp ethnic restaurant reviews
Nakayama, Makoto
;
Wan, Yun
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 271-279
Persistent link: https://www.econbiz.de/10011997636
Saved in:
4
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
5
Cross-cultural differences in social identity formation through travel blogging
Lee, Yoon Jung
;
Gretzel, Ulrike
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 37-54
Persistent link: https://www.econbiz.de/10010361824
Saved in:
6
Role of culture in engaging consumers in organizational social media posts
Argyris, Young Anna
;
Wang, Yaqian
;
Muqaddam, Aziz
- In:
Journal of organizational computing and electronic commerce
30
(
2020
)
4
,
pp. 297-322
Persistent link: https://www.econbiz.de/10012414786
Saved in:
7
The influence of culture in website design and users' perceptions : three systematic reviews
Moura, Francisco Tigre
;
Singh, Nitish
;
Chun, Wootae
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011626496
Saved in:
8
How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
Chwialkowska, Agnieszka
;
Kontkanen, Minnie
- In:
International journal of export marketing
1
(
2016/2017
)
4
,
pp. 328-356
Persistent link: https://www.econbiz.de/10011859930
Saved in:
9
Memetic logics of participation : fitness body culture on Instagram
Schöps, Jonathan David
;
Schwarz, Sarah
;
Rojkowski, Veronika
- In:
Marketing theory
24
(
2024
)
1
,
pp. 65-89
Persistent link: https://www.econbiz.de/10014631381
Saved in:
10
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
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