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Social web
Consumer behaviour
83,564
Konsumentenverhalten
81,114
Technischer Fortschritt
50,664
Technological change
41,253
Theorie
21,301
Theory
20,842
Innovation
13,272
Innovationsdiffusion
12,968
Innovation diffusion
12,722
USA
10,150
United States
9,630
Relationship marketing
9,443
Beziehungsmarketing
9,413
Brand management
7,647
Markenführung
7,607
Deutschland
7,323
Mobilkommunikation
7,003
Mobile communications
6,963
Brand image
6,769
Markenimage
6,729
Germany
6,317
Customer satisfaction
5,981
Welt
5,922
Online-Handel
5,825
Kundenzufriedenheit
5,823
World
5,813
Online retailing
5,812
Social Web
5,382
Wirtschaftswachstum
4,943
Online-Marketing
4,853
Internet marketing
4,829
Electronic Commerce
4,794
Service quality
4,761
Innovation adoption
4,724
Dienstleistungsqualität
4,716
Innovationsakzeptanz
4,672
E-commerce
4,558
Produktivität
4,536
Einzelhandel
4,420
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951
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23
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Filieri, Raffaele
19
Martínez-López, Francisco J.
15
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
13
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Füller, Johann
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Ko, Eunju
8
Kumar, Vikas
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Alarcón-del-Amo, María-del-Carmen
7
Bilgihan, Anil
7
Conduit, Jodie
7
Grewal, Dhruv
7
Hazari, Sunil
7
Kumar, Jitender
7
Martinez, Luis F.
7
Michaelidou, Nina
7
Pittman, Matthew
7
Rana, Nripendra P.
7
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IGI Global
19
Springer Fachmedien Wiesbaden
12
American Marketing Association
3
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2
National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
1
Basler Afrika-Bibliographien
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICEC <15, 2013, Turku>
1
ICORIA <16., 2017, Gent>
1
International Association for Media and Communication Research
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Journal of business research : JBR
220
Journal of retailing and consumer services
172
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Technological forecasting & social change : an international journal
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
50
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
45
International journal of electronic marketing and retailing : IJEMR
43
International journal of consumer studies
39
International journal of hospitality management
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
Electronic commerce research
37
Journal of management information systems : JMIS
37
Cogent business & management
36
International journal of business information systems : IJBIS
36
Journal of marketing
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of technology marketing : IJTMkt
35
Information systems research : ISR
34
Marketing intelligence & planning
33
Tourism management : research, policies, practice
33
Journal of marketing management : MM
32
Journal of travel and tourism marketing
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
5,379
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1
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of
5,379
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1
Factors affecting users' continuance intention of mobile social network service
Yen, Wan-Chu
;
Lin, Hsin-Hui
;
Wang, Yi-Shun
;
Shih, Ying-Wei
- In:
The service industries journal
39
(
2019
)
13/14
,
pp. 983-1003
Persistent link: https://www.econbiz.de/10012205923
Saved in:
2
Understanding the process of meanings, materials, and competencies in adoption of mobile banking
Naeem, Muhammad
;
Ozuem, Wilson
;
Howell, Kerry
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2445-2469
Persistent link: https://www.econbiz.de/10013556736
Saved in:
3
Determinants of smartwatch adoption among IT professionals : an extended UTAUT2 model for smartwatch enterprise
Kranthi, A. K.
;
Ahmed, K. A. Asraar
- In:
International journal of enterprise network management
9
(
2018
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10011971312
Saved in:
4
The impact of communication channels on mobile banking adoption
Huong Thi Thanh Tran
;
Corner, James
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
1
,
pp. 78-109
Persistent link: https://www.econbiz.de/10011540050
Saved in:
5
The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Zabel, Christian
;
Telkmann, Verena
- In:
Journal of media business studies
18
(
2021
)
4
,
pp. 235-266
Persistent link: https://www.econbiz.de/10012801771
Saved in:
6
Wikis and their adoption : factors influencing user behaviour
Kosalge, Parag Uma
- In:
International journal of business information systems : …
21
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011520310
Saved in:
7
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
8
How do electronic word of mouth practices contribute to mobile banking adoption?
Shankar, Amit
;
Jebarajakirthy, Charles
;
Ashaduzzaman, Md
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012132251
Saved in:
9
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
10
Exploring how social network ties moderate the relationship between consumer attitude and technology usage : empirical study of mobile banking users in Kenya
Kiburu, Lydiah
;
Boso, Nathaniel
;
Njiraini, Nancy
- In:
International journal of business and emerging markets …
15
(
2023
)
4
,
pp. 321-345
Persistent link: https://www.econbiz.de/10014435555
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