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Social web
Consumer behaviour
79
Konsumentenverhalten
77
Beziehungsmarketing
56
Relationship marketing
56
Customer integration
30
Kundenintegration
30
Brand management
29
Markenführung
29
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20
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19
Dienstleistungsqualität
19
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19
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18
Social Web
17
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16
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15
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15
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14
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14
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13
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12
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12
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9
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8
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Marketingmanagement
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Online retailing
7
Online-Handel
7
Personality psychology
7
Persönlichkeitspsychologie
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Vertrauen
7
Viral marketing
7
Virales Marketing
7
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Hollebeek, Linda D.
16
Bowden, Jana
2
Conduit, Jodie
2
Luoma-aho, Vilma
2
Adomaviciute-Sakalauske, Karina
1
Andreassen, Tor W.
1
Anselmsson, Johan
1
Beewah Ooi
1
Brady, Michael K.
1
Brodie, Roderick J.
1
Chen, Tom
1
Clark, Moira K.
1
Giebelhausen, Michael D.
1
Glynn, Mark S.
1
Hammedi, Wafa
1
Hasan, Md. Rajibul
1
Higgins, E. Tory
1
Islam, Jamid Ul
1
Jansson, Johan
1
Juric, Biljana
1
Khan, Imran
1
Kilgour, Mark
1
King, Ceridwyn
1
Krumm, Kristo
1
Kullak, Avreliane
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Li, Jing
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1
Rahman, Zillur
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Rather, Raouf Ahmad
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Riivits-Arkonsuo, Iivi
1
Sasser, Sheila L.
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Septianto, Felix
1
Smith, Dale
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Harnessing the power of social media and web analytics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Psychology & marketing
1
Services marketing quarterly
1
The handbook of communication engagement
1
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The journal of services marketing
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ECONIS (ZBW)
17
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1
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
2
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
3
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Marketing in an interactive world : the evolving nature of communication processes using social media
Sasser, Sheila L.
;
Kilgour, Mark
;
Hollebeek, Linda D.
- In:
Harnessing the power of social media and web analytics
,
(pp. 29-52)
.
2014
Persistent link: https://www.econbiz.de/10010340875
Saved in:
5
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
6
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
7
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
8
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
9
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
10
Virtual brand community engagement practices : a refined typology and model
Hollebeek, Linda D.
;
Juric, Biljana
;
Tang, Wenyan
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 204-217
Persistent link: https://www.econbiz.de/10011741165
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