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ECONIS (ZBW)
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Ironic festival brand co-creation
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
- In:
Journal of business research : JBR
106
(
2020
),
pp. 211-220
Persistent link: https://www.econbiz.de/10012158351
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2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
Analysis of content creation in social media by B2B companies
Huotari, Lauri
;
Ulkuniemi, Pauliina
;
Saraniemi, Saila
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
6
,
pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
Saved in:
4
Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa
;
Saraniemi, Saila
- In:
Corporate reputation review : an international journal
19
(
2016
)
3
,
pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
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