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Customer inertia marketing
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Social web
Consumer behaviour
83,619
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81,169
Relationship marketing
26,372
Beziehungsmarketing
25,697
Theorie
11,054
Theory
10,885
Brand management
8,223
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8,178
Customer satisfaction
8,141
Kundenzufriedenheit
7,930
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7,075
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7,030
Service quality
6,273
Dienstleistungsqualität
6,216
Online-Handel
6,018
Online retailing
6,004
Deutschland
6,000
Social Web
5,842
Germany
5,648
USA
5,541
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5,291
United States
5,279
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5,258
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4,674
Einzelhandel
4,617
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4,564
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4,496
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4,486
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4,448
Marketingmanagement
3,954
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3,932
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3,714
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3,674
Verbraucherverhalten
3,605
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3,523
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3,484
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3,221
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3,194
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3,109
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Filieri, Raffaele
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17
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15
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14
Harrigan, Paul
14
Martínez-López, Francisco J.
14
Ozuem, Wilson
13
Rita, Paulo
13
Hajli, Nick
12
Law, Chun Hung Roberts
12
Agnihotri, Raj
11
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Füller, Johann
10
Ranfagni, Silvia
10
Seo, Yuri
10
Thaichon, Park
10
Veloutsou, Cleopatra
10
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9
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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8
Dolan, Rebecca
8
Hazari, Sunil
8
Ko, Eunju
8
Luo, Xueming
8
Muhammad Anshari
8
Pantano, Eleonora
8
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8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
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1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
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1
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1
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1
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1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Journal of business research : JBR
243
Journal of retailing and consumer services
183
International journal of internet marketing and advertising : IJIMA
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Technological forecasting & social change : an international journal
67
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
57
Journal of marketing communications
54
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
Psychology & marketing
49
International journal of advertising : the review of marketing communications
47
The journal of brand management : an international journal
43
International journal of hospitality management
42
Electronic commerce research
40
Marketing intelligence & planning
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of consumer studies
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of strategic marketing
39
International journal of business information systems : IJBIS
38
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
38
Journal of marketing
38
International journal of technology marketing : IJTMkt
37
Cogent business & management
35
Information systems research : ISR
35
Tourism management : research, policies, practice
34
International journal of electronic commerce : IJEC
33
Journal of marketing management : MM
32
Journal of travel and tourism marketing
32
SpringerLink / Bücher
32
Business horizons
30
Asia Pacific journal of marketing and logistics
29
Young consumers : insight and ideas for responsible marketers
29
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of fashion marketing and management
27
Journal of hospitality marketing & management
27
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ECONIS (ZBW)
5,839
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1
The examination of social and service relational aspects on customers'
retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
2
The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
Saved in:
3
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
4
Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito
;
Farias, Salomão …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
2
,
pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
Saved in:
5
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
6
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
7
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
8
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
9
Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas
;
Dahlén, Micael
;
Modig, Erik
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
Saved in:
10
An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing
Panda, Rajshree
- In:
International journal of collaborative enterprise : IJCEnt
4
(
2014
)
4
,
pp. 262-277
Persistent link: https://www.econbiz.de/10011346981
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