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The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries

Al-Abdallah, Ghaith Mustafa; Khair, Nadine; Elmarakby, Reyad - In: Journal of international consumer marketing 33 (2021) 5, pp. 559-577

Persistent link: https://www.econbiz.de/10012650585

Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry

Hasenmaile-Aspin, Johanna - 2022

Persistent link: https://www.econbiz.de/10013349235

Implications on the use of social media for pre-purchase information searches for automobiles

Mahrous, Abeer A. - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 254-275

Persistent link: https://www.econbiz.de/10011628221

Consumer-based brand equity (CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry

Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of marketing communications 25 (2019) 5, pp. 511-534

Persistent link: https://www.econbiz.de/10012203331

How to identify product defects and segment consumer groups on an online auto forum

Sun, Bing; Mao, Hongying; Yin, Chengshun - In: International journal of consumer studies 46 (2022) 6, pp. 2270-2287

Persistent link: https://www.econbiz.de/10013412139

The role of customer engagement in cultivating relationships with automotive Facebook brand pages

de Silva, Thanuka Mahesha - 2021

The study aims to provide a theoretical framework of how information, entertainment, and social interaction value associated with automotive Facebook brand pages in Sri Lanka (FBPs) influence customer engagement behaviors (CEBs), and further, how CEB is likely to result in FBP-specific...

Persistent link: https://www.econbiz.de/10014088068

The digital era of taxation : analysing the effectiveness of digital tax adoption on petroleum excise duty revenue

Opiso, Julius; Nkundabanyanga, Stephen Korutaro; … - In: Cogent business & management 10 (2023) 3, pp. 1-23

This paper investigates the relationship between digital tax adoption and the performance of petroleum excise duty using a sample of 52 petroleum importing companies in Uganda for the period 2022. Ordered probit regressions were used in the analysis to achieve the study's objectives. Consistent...

Persistent link: https://www.econbiz.de/10014506028

Digitalization in Kenya : revolutionizing tax design and revenue administration

Ndung'u, Njuguna S. - In: Digital revolutions in public finance, (pp. 241-257). 2017

Persistent link: https://www.econbiz.de/10011810406

From crisis to bottleneck management : integration of social media analysis for early response in the automotive supply chain event management

Tietze, Ann-Carina; Cirullies, Jan; Otto, Boris; Holtz, … - In: International journal of integrated supply management : … 13 (2020) 4, pp. 418-444

Persistent link: https://www.econbiz.de/10012511706

Club of Pioneers : nachhaltiger Dialog per Community Marketing

Walter, Verena; Schögel, Marcus - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 4, pp. 28-33

Persistent link: https://www.econbiz.de/10003742505

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