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Social web
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Relationship marketing
26,443
Beziehungsmarketing
25,768
Einzelhandel
17,894
Retail trade
15,294
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12,802
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8,507
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8,459
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8,327
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8,121
Deutschland
7,708
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7,174
Markenimage
7,134
Online-Handel
6,787
Online retailing
6,768
Germany
6,721
USA
6,696
Social Web
6,519
Service quality
6,485
Dienstleistungsqualität
6,425
United States
6,331
Data Mining
5,917
Data mining
5,847
Online-Marketing
5,590
Internet marketing
5,563
Electronic Commerce
5,561
E-commerce
5,347
Big Data
4,795
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4,647
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4,643
Big data
4,551
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4,267
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4,238
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3,774
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3,732
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3,673
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Filieri, Raffaele
19
Rita, Paulo
18
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17
Dwivedi, Yogesh Kumar
16
Hollebeek, Linda D.
15
Flavián Blanco, Carlos
14
Harrigan, Paul
14
Law, Chun Hung Roberts
14
Martínez-López, Francisco J.
14
Ozuem, Wilson
13
Hajli, Nick
12
Xie, Tian
12
Agnihotri, Raj
11
Casaló, Luis V.
11
Gázquez-Abad, Juan Carlos
11
Thaichon, Park
11
Bigné Alcañiz, J. Enrique
10
Füller, Johann
10
Lorenzo-Romero, Carlota
10
Ranfagni, Silvia
10
Seo, Yuri
10
Stephen, Andrew T.
10
Veloutsou, Cleopatra
10
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9
Constantinides, Efthymios
9
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
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9
Moro, Sérgio
9
Rather, Raouf Ahmad
9
Usman, Osly
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Bilgihan, Anil
8
Conduit, Jodie
8
Dholakia, Utpal M.
8
Dolan, Rebecca
8
Hazari, Sunil
8
Ko, Eunju
8
Kumar, Vikas
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Springer Fachmedien Wiesbaden
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IGI Global
12
American Marketing Association
5
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
De Gruyter Oldenbourg
2
Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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National Bureau of Economic Research
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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2
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edition Virgines e.K.
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Europäische Kommission / Directorate-General for Employment, Social Affairs and Inclusion / Directorate A
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Fritz Knapp Verlag
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
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Journal of business research : JBR
255
Journal of retailing and consumer services
197
International journal of internet marketing and advertising : IJIMA
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Technological forecasting & social change : an international journal
91
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
57
International journal of electronic marketing and retailing : IJEMR
54
Journal of marketing communications
54
Journal of internet commerce
53
Psychology & marketing
53
International journal of hospitality management
49
International journal of advertising : the review of marketing communications
48
Tourism management : research, policies, practice
47
Electronic commerce research
46
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of brand management : an international journal
44
Journal of management information systems : JMIS
43
International journal of business information systems : IJBIS
42
International journal of consumer studies
40
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of strategic marketing
40
Marketing intelligence & planning
40
Journal of electronic commerce research : JECR
39
Information systems research : ISR
38
International journal of electronic commerce : IJEC
37
International journal of technology marketing : IJTMkt
37
Cogent business & management
36
Business horizons
34
Journal of travel and tourism marketing
34
Journal of marketing management : MM
33
SpringerLink / Bücher
32
Asia Pacific journal of marketing and logistics
29
Journal of hospitality marketing & management
29
Young consumers : insight and ideas for responsible marketers
29
International journal of contemporary hospitality management
28
International journal of e-business research : an official publication of the Information Resources Management Association
28
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ECONIS (ZBW)
6,515
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1
Social customer relationship management and student empowerment in online learning systems
Anshari, M.
;
Alas, Y.
;
Yunus, N.
;
Sabtu, N. I.
;
Hamid, M. H.
- In:
International journal of electronic customer …
9
(
2015
)
2/3
,
pp. 104-121
Persistent link: https://www.econbiz.de/10011586438
Saved in:
2
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
3
How customer participation in B2B peer-to-peer problem-solving communities influences the need for traditional customer service
Bone, Sterling A.
;
Fombelle, Paul W.
;
Ray, Kristal R.
; …
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010483441
Saved in:
4
An analytical journey towards big data
Phillips-Wren, Gloria
;
Hoskisson, Angela
- In:
Journal of decision systems
24
(
2015
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10011333339
Saved in:
5
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar
;
Kumar, Prashant
;
Kar, Arpan Kumar
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
Saved in:
6
Insights from hashtag #supplychain and Twitter Analytics : considering Twitter and Twitter data for supply chain practice and research
Chae, Bongsug
- In:
International journal of production economics
165
(
2015
),
pp. 247-259
Persistent link: https://www.econbiz.de/10011309038
Saved in:
7
Business open big data analytics to support innovative leadership decision in Canada
Delanoy, Nadia
;
Kasztelnik, Karina
- In:
Business ethics and leadership : BEL
4
(
2020
)
2
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012486605
Saved in:
8
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
9
The social media presence of organization development : a social network analysis using big data
Ogle, Donna L.
;
Tenkasi, Ramkrishnan V.
;
Brock, William B.
- In:
Research in organizational change and development : an …
28
(
2020
),
pp. 1-41
Persistent link: https://www.econbiz.de/10012304978
Saved in:
10
From measurement scale to sentiment scale : examining the effect of sensory experiences on online review rating behavior
Mehraliyev, Fuad
;
Kirilenko, Andrei
;
Choi, Youngjoon
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012237264
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