From measurement scale to sentiment scale : examining the effect of sensory experiences on online review rating behavior
Fuad Mehraliyev, Andrei P. Kirilenko, Youngjoon Choi
| Year of publication: |
2020
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|---|---|
| Authors: | Mehraliyev, Fuad ; Kirilenko, Andrei ; Choi, Youngjoon |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 79.2020, p. 1-11
|
| Subject: | Social media | Big data | Online review | Customer experience | Online rating | Prospect theory | Sensory experience | Sentiment scale | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Data Mining | Data mining | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2020.104096 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237264