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Branding in a hyperconnected world : refocusing theories and rethinking boundaries

Swaminathan, Vanitha; Sorescu, Alina; Steenkamp, … - In: Journal of marketing 84 (2020) 2, pp. 24-46

Persistent link: https://www.econbiz.de/10012176536

Social media strategy

Stephen, Andrew T. - In: The Routledge companion to strategic marketing, (pp. 352-363). 2021

Persistent link: https://www.econbiz.de/10012498771

GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity

Blazevic, Vera; Wiertz, Caroline; Cotte, June; Ruyter, Ko de - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 87-100

Persistent link: https://www.econbiz.de/10010399476

GOSIP in Cyberspace : Conceptualization and Scale Development for General Online Social Interaction Propensity

Blazevic, Vera - 2016

The interactive nature of the Internet has boosted online communication for both social and business purposes. However, individual consumers differ in their predisposition to interact online with others. Whereas an impressive stream of research has investigated media interactivity, the existence...

Persistent link: https://www.econbiz.de/10013000978

Reviewing experts' restraint from extremes and its impact on service providers

Nguyen, Peter; Wang, Xin; Li, Xi; Cotte, June - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 654-674

Persistent link: https://www.econbiz.de/10012434444

Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks

Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10011485347

A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry

Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172

Persistent link: https://www.econbiz.de/10011621587

Spillover effects in seeded word-of-mouth marketing campaigns

Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104

Persistent link: https://www.econbiz.de/10011645777

When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest

Grewal, Lauren; Stephen, Andrew T.; Coleman, Nicole Verrochi - In: Journal of marketing research 56 (2019) 2, pp. 197-210

Persistent link: https://www.econbiz.de/10012177298

Online shopping and social media : friends or foes?

Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41

Persistent link: https://www.econbiz.de/10011776886