"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...

"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...

"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and...

Durchdachte, recht tiefe Gliederung, breites Themenspektrum und eine hohe inhaltliche Dichte treffen auf ein gutes Preis-Leistungs-Verhältnis - der Titel ist ein Füllhorn an Ideen und Ansätzen für Einsteiger und auch Fortgeschrittene im digitalen Marketing - ein wenig Erfahrung im...