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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Popularity of digital products in online social tagging systems
Zhang, Jurui
;
Liu, Raymond
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
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Social learning in networks of friends versus strangers
Zhang, Jurui
;
Liu, Yong
;
Chen, Yubo
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 573-589
Persistent link: https://www.econbiz.de/10011313058
Saved in:
3
The more the better? : exploring the effects of reviewer social networks on online reviews
Zhang, Jurui
;
Liu, Raymond R.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1667-1688
Persistent link: https://www.econbiz.de/10012178656
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