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International journal of internet marketing and advertising : IJIMA
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Credibility of digital influencers on YouTube and Instagram
Djafarova, Elmira
;
Matson, Natasha
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 131-148
Persistent link: https://www.econbiz.de/10012512703
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2
Exploring user-generated images in online reviews of hotels
Djafarova, Elmira
;
Deluce, Brian
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10011929572
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3
YouTube advertising : exploring its effectiveness
Djafarova, Elmira
;
Kramer, Kristina
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10012155726
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4
"Instagram made me buy it" : generation Z impulse purchases in fashion industry
Djafarova, Elmira
;
Bowes, Tamar
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433332
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