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The effect of social media exposure, environmental concern and consumer habits in green consumption intention
Yanyan, Zhang; Pek, Chuen-Khee; Cham Tat Huei - In: Journal of strategy and management 16 (2023) 4, pp. 747-766
Persistent link: https://www.econbiz.de/10014433017
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Effectiveness of social media influencers and their impact on customers' attitudes and buying intention
Hadeel Elmousa; Yee, Wong Foong; Hwa, Jacky Cheah Jun - In: International journal of internet marketing and … 20 (2024) 1, pp. 26-49
Persistent link: https://www.econbiz.de/10015065490
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Antecedents and consequences of conspicuous green behavior on social media : incorporating the virtual self-identity into the theory of planned behavior
Wallace, Elaine; Buil, Isabel - In: Journal of business research : JBR 157 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014227798
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Millennials' willingness to pay for green restaurants
Nicolau, Juan Luis; Guix, Mireia; Hernandez-Maskivker, Gilda - In: International journal of hospitality management 90 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012300108
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The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
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Juxtaposition of favourable and deterrent antecedents on WhatsApp usage optimisation
Manohar, K. Sayee; Muthaly, Siva K. K.; Veerapa, Navin K. - In: International journal of business and globalisation : IJBG 36 (2024) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10015057561
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Insights into social media and online digital music
Tu, Yanbin; Zhao, Miao; Jones, Cathleen - In: Harnessing the power of social media and web analytics, (pp. 181-208). 2014
Persistent link: https://www.econbiz.de/10010340867
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Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
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The effects of online social networking on retail consumer dynamics in the attractions industry : the case of "E-da" theme park, Taiwan
Fotiadis, Anestis K.; Stylos, Nikolaos - In: Technological forecasting & social change : an … 124 (2017), pp. 283-294
Persistent link: https://www.econbiz.de/10011899410
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Determinants of consumers' purchase intention on digital business model platform : evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique
Tilahun, Mulatu; Atanaw, Eshetie Berhan; Tesfaye, Gezahegn - In: Journal of innovation and entrepreneurship : JIE 12 (2023), pp. 1-28
Online digital market platform business model designers, marketers, and retailers can further expand their marketing strategies to draw in and keep customers to gain a competitive edge globally if they are aware of the elements influencing consumers' purchasing intentions. The purpose of this...
Persistent link: https://www.econbiz.de/10014496929