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Creating value through membership and participation in sport fan consumption communities

Hedlund, David P. - In: European Sport management quarterly : ESMQ 14 (2014) 1, pp. 50-71

Persistent link: https://www.econbiz.de/10010337060

Communitas and civitas : an idiographic model of consumer collectives

Collins, Nathalie; Murphy, Jamie - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 279-294

Persistent link: https://www.econbiz.de/10010408200

The power of virtual influencers : impact on consumer behaviour and attitudes in the age of AI

Gerlich, Michael - In: Administrative Sciences : open access journal 13 (2023) 8, pp. 1-21

In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to investigate the impact of virtual...

Persistent link: https://www.econbiz.de/10014370466

The impact of the social media on consumer behaviour amid economic crisis : the case of luxury consumption

Srivastava, Deepesh Kumar; Ganguly, Madhurima; Bagale, … - In: International journal of intellectual property … 14 (2024) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10015065242

Being observed in the digital era : conceptualization and scale development of the perception of being observed

Lefkeli, Deniz; Tulan, Dilan; Gürhan-Canli, Zeynep - In: Psychology & marketing 39 (2022) 10, pp. 1992-2008

Persistent link: https://www.econbiz.de/10013465138

Effects of voice assistant recommendations on consumer behavior

Flavián Blanco, Carlos; Akdim, Khaoula; Casaló, Luis V. - In: Psychology & marketing 40 (2023) 2, pp. 328-346

Persistent link: https://www.econbiz.de/10014290680

Digital Transformation for Fashion and Luxury Brands : Theory and Practice

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2024

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and...