Creating value through membership and participation in sport fan consumption communities
David P. Hedlund
| Year of publication: |
2014
|
|---|---|
| Authors: | Hedlund, David P. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 14.2014, 1, p. 50-71
|
| Subject: | service-dominant logic | sport fans | consumption community | consumer behavior | membershp participation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Sport | Sports | Sportmarketing | Sports marketing | Service-Dominant Logic | Service-dominant logic | Sportorganisation | Sport organization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337060