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Is Facebook an effective tool to access foreign markets? : evidence from international export performance of fashion firms
Mazzucchelli, Alice; Chierici, Roberto; Di Gregorio, Angelo - In: Journal of management & governance 25 (2021) 4, pp. 1107-1144
Persistent link: https://www.econbiz.de/10012656539
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Is social media a passport to SMEs' foreign market entry?
Brandão, Amélia Maria Pinto da Cunha; Faria, Inês; … - In: Scientific Annals of Economics and Business 66 (2019) 2, pp. 253-265
Persistent link: https://www.econbiz.de/10012313631
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Social media and international business : views and conceptual framing
Saari, Matti; Haapanen, Lauri; Hurmelinna-Laukkanen, Pia - In: International marketing review 39 (2022) 7, pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
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The Impact of Social Media Marketing on Brand Trust and Brand Loyalty : An Arab Perspective
Sohail, M. Sadiq; Hassan, Mehedi; Sohail, Azlin Fathima - 2021
Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...
Persistent link: https://www.econbiz.de/10013211935
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The Impact of Social Media Marketing on Brand Trust and Brand Loyalty : An Arab Perspective
Sohail, M. Sadiq - 2020
Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand trust, and brand loyalty. Data was collected from 242...
Persistent link: https://www.econbiz.de/10012830280
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Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael; Wilson, Jonathan A. J.; De Silva, Varuna - In: Journal of Islamic marketing 13 (2022) 12, pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
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The role of cultural values in social commerce adoption in the Arab world : an empirical study
Al Omoush, Khaled Saleh; Lucas Ancillo, Antonio de; … - In: Technological forecasting & social change : an … 176 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013342725
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Kritik und Selbstpräsentation im Social Media Sport : neue Interaktionsmodi für arabische Athletinnen
Nieland, Jörg-Uwe - In: Der Einsatz Sozialer Medien im Sport : Gestaltung, …, (pp. 157-177). 2017
Persistent link: https://www.econbiz.de/10011593168
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Social media for social change : a transformative consumer research perspective
Kozinets, Robert V.; Belz, Frank; McDonagh, Pierre - In: Transformative consumer research for personal and …, (pp. 205-223). 2012
Persistent link: https://www.econbiz.de/10009260775
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Consumers and community
Polonsky, Michael (contributor) - In: Environmental management and decision making for business, (pp. 75-86). 2005
Persistent link: https://www.econbiz.de/10003049948