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Online branding strategies of family SME wineries : a Hungarian-German comparative study
Paunović, Ivan; Obermayer, Nóra; Kovari, Edit - In: Journal of family business management : JFBM 12 (2022) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10013536294
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto; Ballerini, Jacopo; Vrontis, Demetris; … - In: The journal of product & brand management 32 (2023) 5, pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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Analyzing the use of Web 2.0 for brand awareness and competitive advantage : an empirical study in the Malaysian hospitability industry
Xin, Janice Yan; Thurasamy Ramayah; Soto-Acosta, Pedro; … - In: Information systems management 31 (2014) 2, pp. 96-103
Persistent link: https://www.econbiz.de/10010383211
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Aligning governance, brand governance and social media strategies for improved organizational performance : a qualitative comparative analysis of national sport organizations
Lefebvre, Arthur; Parent, Milena M.; Taks, Marijke; … - In: Sport, Business and Management : an international … 14 (2023) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10014451220
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Institutional preservation work at a family business in crisis : micro-processes, emotions, and nonfamily members
Lingo, Elizabeth Long; Elmes, Michael B. - In: Organization studies : an international … 40 (2019) 6, pp. 887-916
Persistent link: https://www.econbiz.de/10012010393
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Tchibo : mit Hilfe zur Selbsthilfe in Kenia
Coy, Sandra; Schneider, Karina - In: CSR und Social Media : unternehmerische Verantwortung …, (pp. 233-245). 2014
Persistent link: https://www.econbiz.de/10010402901
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Small Business Use of Facebook for Marketing : The Case of a Family Owned Mediterranean Restaurant
Khan, M. Laeeq - 2018
Facebook pages are transforming how organizations and business market themselves and communicate with their audiences. Especially, small businesses are increasingly trying to adopt social media tools to market themselves and gain competitive advantage. The present case study introduces a social...
Persistent link: https://www.econbiz.de/10012937402
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From opportunity recognition to the start-up phase : the moderating role of family and friends-based entrepreneurial social networks
Ruiz-Palomino, Pablo; Martínez-Cañas, Ricardo - In: International entrepreneurship and management journal 17 (2021) 3, pp. 1159-1182
Persistent link: https://www.econbiz.de/10012617107
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Effects of personality disorders and attitudes towards social networking services : evidence from family business successors in the Arab world
Abbas, Hasan A. - In: Journal of family business management : JFBM 12 (2022) 2, pp. 316-336
Persistent link: https://www.econbiz.de/10013274305
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Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses? : the usefulness of social media in growing a family-owned busin...
Mupepi, ambo Governor; Taruwinga, Patience; Al-Rabayah, … - In: Strategic uses of social media for improved customer …, (pp. 224-245). 2017
Persistent link: https://www.econbiz.de/10011632870