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~subject:"Social web"
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Fan Identification and Sponsor...
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All
Social web
Konsumentenverhalten
79,183
Consumer behaviour
78,750
Theorie
9,784
Theory
9,615
Beziehungsmarketing
8,872
Relationship marketing
8,861
Markenführung
7,645
Brand management
7,642
Markenimage
6,707
Professional sports
6,696
Profisport
6,690
Brand image
6,678
USA
5,729
United States
5,513
Customer satisfaction
5,417
Kundenzufriedenheit
5,416
Online-Handel
5,401
Online retailing
5,388
Deutschland
5,171
Germany
4,815
Social Web
4,718
Fußball
4,537
Football
4,480
Online-Marketing
4,468
Internet marketing
4,444
Dienstleistungsqualität
4,286
Service quality
4,283
Brand
4,257
Markenartikel
4,250
Einzelhandel
4,085
Retail trade
4,007
Werbewirkung
3,757
Advertising effects
3,712
Verbraucherverhalten
3,564
Electronic Commerce
3,516
Experiment
3,414
E-commerce
3,407
Emotion
3,206
Werbung
2,994
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Undetermined
2,745
Free
803
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Article
3,985
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731
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3,701
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3,701
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282
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282
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109
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109
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78
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76
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76
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43
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43
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40
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40
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36
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34
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21
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21
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18
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11
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11
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5
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3
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2
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2
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2
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2
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2
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2
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2
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1
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4,570
German
149
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1
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Hollebeek, Linda D.
13
Rita, Paulo
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Füller, Johann
9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Conduit, Jodie
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Naraine, Michael L.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Rather, Raouf Ahmad
7
Schweidel, David A.
7
Tan, Yong
7
Thaichon, Park
7
Valck, Kristine de
7
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Springer Fachmedien Wiesbaden
13
IGI Global
5
American Marketing Association
3
De Gruyter Oldenbourg
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Expertentagung "Social Media Marketing im Spitzensport" <3., 2015, Ismaning>
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Herbert Utz Verlag
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Springer International Publishing
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
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Published in...
All
Journal of business research : JBR
218
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
48
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
44
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Cogent business & management
33
Electronic commerce research
31
Journal of marketing management : MM
31
Information systems research : ISR
30
Journal of marketing
30
Tourism management : research, policies, practice
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Young consumers : insight and ideas for responsible marketers
26
International journal of sport management and marketing : IJSMM
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
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ECONIS (ZBW)
4,716
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1
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1
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
2
When
sponsorship
causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
Saved in:
3
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.
;
Limbu, Yam B.
;
Spong, Yasha
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
Saved in:
4
Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant
O'Hallarn, Brendan
;
Shapiro, Stephen L.
;
Pegoraro, Ann
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 199-219
Persistent link: https://www.econbiz.de/10011884698
Saved in:
5
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
6
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
7
Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
Saved in:
8
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
Merkle, Adam C.
;
Hessick, Catherine
;
Leggett, Britton R.
; …
- In:
Journal of marketing analytics : JMA
8
(
2020
)
3
,
pp. 149-164
Persistent link: https://www.econbiz.de/10012296871
Saved in:
9
The displaced fan : the importance of new media and community identification for maintraining team identity with your hometown team
Collins, Dorothy R.
;
Heere, Bo
;
Shapiro, Stephen L.
; …
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
5
,
pp. 655-674
Persistent link: https://www.econbiz.de/10011641175
Saved in:
10
Exploring the relationship between sport fan identification and addiction to digital sports media
Clark, John S.
;
Maher, Jill K.
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011591081
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