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Social web
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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Journal of business research : JBR
233
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
111
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
61
The journal of product & brand management
57
Journal of marketing communications
53
Journal of internet commerce
50
Journal of promotion management : innovations in planning and applied research
50
International journal of advertising : the review of marketing communications
48
International journal of electronic marketing and retailing : IJEMR
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Psychology & marketing
43
The journal of brand management : an international journal
41
International journal of consumer studies
39
Journal of electronic commerce research : JECR
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of marketing management : MM
37
International journal of hospitality management
36
International journal of technology marketing : IJTMkt
36
Journal of management information systems : JMIS
36
Marketing intelligence & planning
35
Cogent business & management
34
Information systems research : ISR
34
Journal of marketing
34
Electronic commerce research
32
International journal of business information systems : IJBIS
32
Young consumers : insight and ideas for responsible marketers
31
Journal of strategic marketing
30
Tourism management : research, policies, practice
30
Asia Pacific journal of marketing and logistics
29
Journal of the Academy of Marketing Science
29
Journal of travel and tourism marketing
29
International journal of electronic commerce : IJEC
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Business horizons
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of advertising research
25
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ECONIS (ZBW)
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1
Online social gambling and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
2
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
Saved in:
3
Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change marketing approach?
Srivastava, R. K.
;
Bhanot, Sandeep
- In:
International journal of Indian culture and business …
32
(
2024
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10015064709
Saved in:
4
Harnessing the power of the oh-so-social web
Bernoff, Josh
;
Li, Charlene
- In:
MIT sloan management review
49
(
2007/08
)
3
,
pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
Saved in:
5
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
Saved in:
6
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
7
Social media: a new frontier for retailers?
Constantinides, Efthymios
;
Romero, Carlota Lorenzo
; …
- In:
European retail research
22
(
2008
),
pp. 1-28
Persistent link: https://www.econbiz.de/10003818161
Saved in:
8
Kunden zu Fans machen : Markenloyalität in virtuellen Brand Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893026
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9
Networked narratives : understanding world-of-mouth marketing in online communities
Kozinets, Robert V.
;
Valck, Kristine de
;
Wojnicki, Andrea C.
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003995123
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10
Consumer use and business potential of virtual worlds : the case of "Second Life"
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
JMM : the international journal on media management
11
(
2009
)
3/4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10003926616
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