Three types of firm-related online communities
Year of publication: |
2008
|
---|---|
Authors: | Kornum, Niels |
Published in: |
Strategic market creation : a new perspective on marketing and innovation management. - Chichester [u.a.] : Wiley, ISBN 978-0-470-72509-2. - 2008, p. 337-361
|
Subject: | Social Web | Social web | Marketingmanagement | Marketing management | Innovation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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