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Social web
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Emotion
10,880
Theorie
10,395
Theory
10,176
Relationship marketing
9,408
Beziehungsmarketing
9,379
Brand management
7,741
Markenführung
7,699
Brand image
6,810
Markenimage
6,774
Customer satisfaction
6,071
Kundenzufriedenheit
5,915
Online-Handel
5,700
Online retailing
5,690
Soziale Werte
5,552
Social values
5,535
USA
5,342
United States
5,065
Social Web
5,054
Service quality
4,705
Dienstleistungsqualität
4,660
Deutschland
4,617
Online-Marketing
4,606
Internet marketing
4,593
Brand
4,390
Markenartikel
4,380
Germany
4,282
Einzelhandel
4,213
Retail trade
4,173
Experiment
4,083
Werbewirkung
3,803
Advertising effects
3,762
Electronic Commerce
3,658
Verbraucherverhalten
3,589
E-commerce
3,550
Advertising
3,121
Werbung
3,040
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2,924
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Filieri, Raffaele
20
Dwivedi, Yogesh Kumar
15
Loureiro, Sandra Maria Correia
15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Law, Chun Hung Roberts
12
Gázquez-Abad, Juan Carlos
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Akram, Umair
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Rather, Raouf Ahmad
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Berger, Jonah
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Schivinski, Bruno
8
Schweidel, David A.
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Bilgihan, Anil
7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Ruyter, Ko de
7
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5
American Marketing Association
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Edward Elgar Publishing
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Georg-August-Universität Göttingen
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <16., 2017, Gent>
1
Information Resources Management Association
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
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Journal of business research : JBR
220
Journal of retailing and consumer services
184
International journal of internet marketing and advertising : IJIMA
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Technological forecasting & social change : an international journal
66
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
51
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
Psychology & marketing
45
International journal of electronic marketing and retailing : IJEMR
44
International journal of hospitality management
41
The journal of brand management : an international journal
41
International journal of consumer studies
39
Electronic commerce research
38
Journal of management information systems : JMIS
38
Journal of electronic commerce research : JECR
37
Tourism management : research, policies, practice
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
Marketing intelligence & planning
33
International journal of business information systems : IJBIS
32
Journal of marketing management : MM
32
Journal of travel and tourism marketing
29
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
5,052
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1
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1
Why people participate actively in virtual communities?
Liao, Yichen
;
Deng, Cuini
- In:
International journal of Chinese culture and management …
3
(
2013
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10009791528
Saved in:
2
Consumer participation in virtual communities : the role of personal values and personality
Huynh Thi Xuan Mai
;
Olsen, Svein O.
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011302875
Saved in:
3
Identifying consumer value co-created through social support within online health communities
Loane, Susan Stewart
;
Webster, Cynthia M.
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10011339729
Saved in:
4
Brands, community and style : exploring linking value in fashion blogging
Pihl, Christopher
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
Saved in:
5
Consumer-to-consumer value within social networks
Loane, Susan Stewart
;
Webster, Cynthia M.
- In:
The marketing review
14
(
2014
)
4
,
pp. 447-462
Persistent link: https://www.econbiz.de/10011445025
Saved in:
6
Social influence and customer referral value
Xevelonakis, Evangelos
- In:
Athens journal of business & economics : AJBE
2
(
2016
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
Saved in:
7
Customer perceived value in social commerce : an exploration of its antecedents and consequences
Alshibliy, Haitham Hmoud
- In:
Journal of management research
7
(
2015
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010492966
Saved in:
8
"That item is mine!" consumer competitiveness and need for control : a study of internet auction bidding
Nichols, Bridget Satinover
;
Flint, Daniel J.
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 261-292
Persistent link: https://www.econbiz.de/10009234916
Saved in:
9
The examination of cultural values and social media usages in China
Xiao, Ge
;
Lee, HyeRyeon
;
Tessema, Kedir
;
Wang, Shaokang
- In:
Review of marketing science
19
(
2021
)
1
,
pp. 101-120
Persistent link: https://www.econbiz.de/10012656909
Saved in:
10
Impact of personal values on political consumption : the moderating role of interpersonal influence in social media
Domingues da Silva, Juliano
;
Delapedra, Ana Tereza
; …
- In:
Consumer behavior review : CBR
5
(
2021
)
3
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012661233
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