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Social web
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Journal of business research : JBR
255
Journal of retailing and consumer services
211
International journal of internet marketing and advertising : IJIMA
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Technological forecasting & social change : an international journal
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
58
Journal of internet commerce
54
Journal of marketing communications
54
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
52
International journal of advertising : the review of marketing communications
48
The journal of brand management : an international journal
47
International journal of hospitality management
43
Electronic commerce research
41
Industrial marketing management : the international journal for industrial and high-tech firms
41
Marketing intelligence & planning
41
International journal of consumer studies
40
Journal of management information systems : JMIS
40
Journal of strategic marketing
40
Information systems research : ISR
39
International journal of technology marketing : IJTMkt
39
Journal of electronic commerce research : JECR
39
Journal of marketing
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of business information systems : IJBIS
38
Tourism management : research, policies, practice
36
Cogent business & management
35
International journal of electronic commerce : IJEC
35
Journal of travel and tourism marketing
34
Journal of marketing management : MM
32
Asia Pacific journal of marketing and logistics
31
Business horizons
31
SpringerLink / Bücher
31
Young consumers : insight and ideas for responsible marketers
29
Journal of hospitality marketing & management
28
Journal of the Academy of Marketing Science
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
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ECONIS (ZBW)
6,257
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1
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1
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
2
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
3
Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
Saved in:
4
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
5
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
6
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
7
Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
10
Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011809713
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