online health platforms create value for patients and doctors and explore how market designs influence value creation. We … develop a structural demand and supply model for an online health market that is characterized by patients' trade-offs between … platform, we recover patients' preference for the service quality and price sensitivity as well as doctors' heterogeneous pro …

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other … patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother … over 80,000 patients discuss 19 diseases. In December 2010, PLM is discussing its planned launch of a General Platform that …