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Social web
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Beziehungsmarketing
25,192
Relationship marketing
25,164
Theorie
15,686
Theory
15,357
Risk aversion
9,025
Risikoaversion
8,846
Markenführung
7,978
Brand management
7,974
Kundenzufriedenheit
7,691
Customer satisfaction
7,680
Markenimage
6,841
Brand image
6,814
Deutschland
6,225
USA
6,207
Dienstleistungsqualität
6,074
Service quality
6,061
United States
5,989
Germany
5,836
Online-Handel
5,759
Online retailing
5,742
Social Web
5,560
Online-Marketing
5,073
Experiment
5,044
Internet marketing
5,034
Einzelhandel
4,555
Electronic Commerce
4,472
Retail trade
4,470
Brand
4,373
Markenartikel
4,366
Glücksspiel
4,355
Gambling
4,322
E-commerce
4,319
Marketingmanagement
3,820
Marketing management
3,781
Werbewirkung
3,626
Advertising effects
3,586
Verbraucherverhalten
3,568
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889
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62
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23
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7
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5,292
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269
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1
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Filieri, Raffaele
19
Loureiro, Sandra Maria Correia
17
Dwivedi, Yogesh Kumar
15
Flavián Blanco, Carlos
14
Harrigan, Paul
14
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Ozuem, Wilson
14
Rita, Paulo
13
Hajli, Nick
12
Agnihotri, Raj
11
Casaló, Luis V.
11
Law, Chun Hung Roberts
11
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Seo, Yuri
10
Thaichon, Park
10
Dholakia, Utpal M.
9
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Constantinides, Efthymios
8
Dolan, Rebecca
8
Ko, Eunju
8
Luo, Xueming
8
Pantano, Eleonora
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Bilgihan, Anil
7
Cheung, Man Lai
7
Grewal, Dhruv
7
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Springer Fachmedien Wiesbaden
16
IGI Global
9
American Marketing Association
3
De Gruyter Oldenbourg
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
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1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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Journal of business research : JBR
242
Journal of retailing and consumer services
179
International journal of internet marketing and advertising : IJIMA
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Technological forecasting & social change : an international journal
68
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
54
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
48
International journal of advertising : the review of marketing communications
46
The journal of brand management : an international journal
43
Journal of strategic marketing
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of consumer studies
39
Journal of electronic commerce research : JECR
38
Journal of management information systems : JMIS
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing
36
Cogent business & management
35
International journal of hospitality management
35
Electronic commerce research
34
Information systems research : ISR
33
International journal of business information systems : IJBIS
33
International journal of electronic commerce : IJEC
33
International journal of technology marketing : IJTMkt
33
Journal of marketing management : MM
32
Marketing intelligence & planning
32
Tourism management : research, policies, practice
32
Journal of travel and tourism marketing
31
Business horizons
30
Asia Pacific journal of marketing and logistics
29
SpringerLink / Bücher
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of fashion marketing and management
27
Journal of the Academy of Marketing Science
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
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ECONIS (ZBW)
5,557
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1
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of
5,557
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1
Social casinos : winning isn't everything
Barsky, Jonathan
- In:
The journal of gambling business and economics
13
(
2020
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10012654041
Saved in:
2
The wisdom of amateur crowds : evidence from an online community of sports tipsters
Brown, Alasdair
;
Reade, J. James
- In:
European journal of operational research : EJOR
272
(
2019
)
3
,
pp. 1073-1081
Persistent link: https://www.econbiz.de/10011942745
Saved in:
3
From data to dollar : using the wisdom of an online tipster community to improve sports betting returns
Gruettner, Arne
;
Wambsganss, Thiemo
;
Back, Andrea
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 314-338
Persistent link: https://www.econbiz.de/10012504428
Saved in:
4
Online social
gambling
and its implications for the study of marketing communications
Ozuem, Wilson
;
Prasad, Jason
- In:
International journal of applied behavioral economics : …
4
(
2015
)
3
,
pp. 22-50
Persistent link: https://www.econbiz.de/10011287034
Saved in:
5
Broadening an understanding of problem
gambling
: the lifestyle consumption community of sports betting
Gordon, Ross
;
Gurrieri, Lauren
;
Chapman, Michael
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2164-2172
Persistent link: https://www.econbiz.de/10011373097
Saved in:
6
Disrupting unwanted habits in online
gambling
through information technology
Hou, Jinghui
;
Kim, Keehyung
;
Kim, Sung S.
;
Ma, Xiao
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1213-1247
Persistent link: https://www.econbiz.de/10012198666
Saved in:
7
Casual bettors and sentiment bias in NBA and NFL betting
Feddersen, Arne
;
Humphreys, Brad R.
;
Soebbing, Brian P.
- In:
Applied economics
52
(
2020
)
53
,
pp. 5797-5806
Persistent link: https://www.econbiz.de/10012308325
Saved in:
8
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
9
Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha
;
Samy, Martin
;
Jones, Brian
- In:
Journal of marketing communications
25
(
2019
)
8
,
pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
Saved in:
10
The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
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