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The social shopping movement in China : from TaoBao to WeChat
Zhou, Wenkai - In: The SAGE handbook of social media marketing, (pp. 205-220). 2022
Persistent link: https://www.econbiz.de/10013368572
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The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran; An, Enxi; Zhou, Wenkai - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
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How differences in eWOM platforms impact consumers' perceptions and decision-making
Yan, Qiang; Wu, Shuang; Zhou, Yiqun; Zhang, Lin - In: Journal of organizational computing and electronic commerce 28 (2018) 4, pp. 315-333
Persistent link: https://www.econbiz.de/10011966649
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The influences of tourists’ emotions on the selection of electronic word of mouth platforms
Yan, Qiang; Zhou, Simin; Wu, Sipeng - In: Tourism management : research, policies, practice 66 (2018), pp. 348-363
Persistent link: https://www.econbiz.de/10011814829