Der Aufsatz behandelt das Phänomen der Online-3D-Welt "Second life", die binnen kürzester Zeit Anfang 2007 rund 3,1 Millionen Benutzer bzw. "Bewohner" an sich binden konnte und versucht einen Ausblick auf die gesellschaftlichen Auswirkungen dieser und ähnlicher "virtueller" Welten auf die...

"This encyclopedia of virtual communities and technologies provides a much needed integrated overview of all the critical concepts, technologies and issues in the area of virtual communities"--Provided by publisher.

"This book presents emerging research on virtual character artificial intelligence systems and procedures and the integration of cognitive architectures by emphasizing innovative methodologies for intelligent virtual character integration and design"--Provided by publisher.

"This book investigates the beginning of social networks and provides perspectives on how they can enhance business, covering discussions on the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking"--Provided...

1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents...