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Social web
Consumer behaviour
31
Konsumentenverhalten
30
Relationship marketing
21
Beziehungsmarketing
18
Service quality
16
Innovation
13
Dienstleistungsqualität
12
Customer satisfaction
9
Dienstleistungssektor
9
Service industry
9
Social Web
9
marketing
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Kundenzufriedenheit
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Customer integration
7
Customer service
7
Innovation management
7
Innovationsmanagement
7
Kundenintegration
7
Virtual reality
7
Lieferantenmanagement
6
Supplier relationship management
6
Virtuelle Realität
6
Internet marketing
5
Online-Marketing
5
Artificial intelligence
4
Augmented reality
4
Betriebliche Wertschöpfung
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Customer value
4
E-commerce
4
Electronic Commerce
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Kundenservice
4
Kundenwert
4
Netherlands
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New product development
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Niederlande
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Online retailing
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Online-Handel
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Mahr, Dominik
6
Lievens, Annouk
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Ruyter, Ko de
3
Wetzels, Martin
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Grewal, Dhruv
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Hammedi, Wafa
2
Muninger, Marie-Isabelle
2
Van Oerle, Sarah
2
Aguirre, Elizabeth
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Chylinski, Mathew
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Heller, Jonas
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Hilken, Tim
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Keeling, Debbie I.
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Ludwig, Stephan
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Mathies, Christine
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Ordenes, Francisco Villarroel
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Patterson, Paul G.
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Journal of business research : JBR
2
Psychology & marketing
2
International journal of electronic commerce : IJEC
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of service management
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Research policy : policy, management and economic studies of science, technology and innovation
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ECONIS (ZBW)
9
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1
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
2
The personalization-privacy paradox : implications for new media
Aguirre, Elizabeth
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011524142
Saved in:
3
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
4
Coordinatiing online health communities for cognitive and affective value creation
Van Oerle, Sarah
;
Mahr, Dominik
;
Lievens, Annouk
- In:
Journal of service management
27
(
2016
)
4
,
pp. 481-506
Persistent link: https://www.econbiz.de/10011563644
Saved in:
5
Virtual lead user communities : drivers of knowledge creation for innovation
Mahr, Dominik
;
Lievens, Annouk
- In:
Research policy : policy, management and economic …
41
(
2012
)
1
,
pp. 167-177
Persistent link: https://www.econbiz.de/10009513296
Saved in:
6
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
7
Social media use : a review of innovation management practices
Muninger, Marie-Isabelle
;
Mahr, Dominik
;
Hammedi, Wafa
- In:
Journal of business research : JBR
143
(
2022
),
pp. 140-156
Persistent link: https://www.econbiz.de/10013194516
Saved in:
8
Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle, Sarah
;
Lievens, Annouk
;
Mahr, Dominik
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 629-639
Persistent link: https://www.econbiz.de/10011970122
Saved in:
9
The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle
;
Hammedi, Wafa
;
Mahr, Dominik
- In:
Journal of business research : JBR
95
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
Saved in:
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