Narrow search
Showing 1 - 6 of 6
Cover Image
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira; Ladeira, Wagner Junior; … - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Cover Image
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer; Shuqair, Saleh; Pinto, Diego Costa - In: The journal of product & brand management 32 (2023) 7, pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Cover Image
C2C value creation : social anxiety and retail environment
Becker, Larissa Carine Braz; Santos, Cristiane Pizzutti dos - In: Journal of research in interactive marketing : … 11 (2017) 4, pp. 398-415
Persistent link: https://www.econbiz.de/10011813293
Cover Image
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh; Viglia, Giampaolo; Pinto, Diego Costa; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Cover Image
Leveraging online selling through social media influencers
Shuqair, Saleh; Filieri, Raffaele; Viglia, Giampaolo; … - In: Journal of business research : JBR 171 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Cover Image
Online identity construction : how gamers redefine their identity in experiential communities
Pinto, Diego Costa; Reale, Getúlio; Segabinazzi, Rodrigo; … - In: Journal of consumer behaviour : an international … 14 (2015) 6, pp. 399-409
Persistent link: https://www.econbiz.de/10011508898