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Share or not share knowledge : posters versus lurkers in organisational online knowledge sharing and internal marketing

Nguyen Tuyet-Mai; Fry, Marie-Louise; Arli, Denni - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 151-161

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Online knowledge sharing capability of young employees : an empirical study

Nguyen Tuyet-Mai; Fry, Marie-Louise - In: Journal of global scholars of marketing science : … 32 (2022) 3, pp. 415-433

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The prototypal social entrepreneur: a case study about social and economic leveraging of virtual community in regional Australia

Drennan, Judy; Previte, Josephine - In: International journal of internet and enterprise … 5 (2007) 2, pp. 136-157

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Beyond concern : socio-demographic and attitudinal influences on privacy and disclosure choices

Pomfret, Liam; Previte, Josephine; Coote, Len - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 519-549

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Social marketing and advertising in the age of social media

Parker, Lukas (ed.); Brennan, Linda (ed.) - 2020

Contents: 1 Reinforcing the 'social' in social marketing / Lukas Parker and Linda Brennan -- So what is social marketing? -- What social marketing is not -- Book structure -- References -- Social marketing frameworks / Linda Brennan, Lukas Parker and Ella Chorazy -- Approaches to social...

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Digital advertising and the new world of ‘viral’ advertising

Parker, Lukas; Nguyen, Dang; Brennan, Linda - In: Global advertising practice in a borderless world, (pp. 42-58). 2017

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