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Social web
Relationship marketing
25,516
Beziehungsmarketing
25,495
Qualifikation
20,073
Occupational qualification
20,040
Consumer behaviour
9,033
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9,023
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2,287
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2,277
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2,220
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2,220
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2,157
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2,148
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2,133
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1,912
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1,899
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1,899
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1,898
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1,884
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Harrigan, Paul
13
Agnihotri, Raj
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Hollebeek, Linda D.
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
9
Ahuja, Vandana
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Kumar, Vikas
6
Muhammad Anshari
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bernoff, Josh
5
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
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Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
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Luoma-aho, Vilma
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Malthouse, Edward C.
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McLaughlin, Caitlin
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Mohammad Nabil Almunawar
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Popp, Bastian
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Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Skiera, Bernd
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
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IGI Global
7
Springer Fachmedien Wiesbaden
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De Gruyter Oldenbourg
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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American Marketing Association
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
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Fachhochschule Reutlingen / European School of Business
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
LEAD Mercator Capacity Building Center for Leadership & Advocacy
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
92
Journal of retailing and consumer services
64
International journal of internet marketing and advertising : IJIMA
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of strategic marketing
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Business horizons
19
Journal of promotion management : innovations in planning and applied research
18
Technological forecasting & social change : an international journal
18
Journal of internet commerce
17
International journal of business information systems : IJBIS
16
Journal of service management
16
The journal of services marketing
16
Journal of marketing communications
15
Asia Pacific journal of marketing and logistics
14
International journal of electronic customer relationship management : IJECRM
14
International journal of hospitality management
14
Journal of marketing
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Tourism management : research, policies, practice
13
Cogent business & management
12
Journal of hospitality marketing & management
12
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
Electronic commerce research
10
International journal of electronic commerce : IJEC
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of customer behaviour
10
Journal of global marketing
10
Journal of marketing education : JME
10
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ECONIS (ZBW)
2,133
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1
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1
Simulations or client projects? : aligning social media
skills
development to industry expectations
Beachum, Nicole Dilg
;
Krallman, Alexandra
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10014580280
Saved in:
2
Web 2.0 : neue Qualifikationsanforderungen in Unternehmen
Schmidt-Hertha, Bernhard
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009309078
Saved in:
3
Introducing computer-marked tests in an online financial accounting course : patterns in academic performance and approaches to assessment design
Ramanau, Ruslan
;
Frecknall-Hughes, Jane
;
Grayson, Paul
- In:
Advances in accounting education : teaching and …
24
(
2020
),
pp. 195-214
Persistent link: https://www.econbiz.de/10012587533
Saved in:
4
Web and social media approach to marketing of engineering courses in India
Bhardwaj, Aashish
;
Kumar, Vikas
- In:
International journal of business innovation and …
27
(
2022
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10013252968
Saved in:
5
Personalisation of learning through digital storytelling
Kaminskienė, Lina
;
Khetsuriani, Nano
- In:
Management : journal of contemporary management issues
24
(
2019
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10012147070
Saved in:
6
Update status : the state of social media marketing
curriculum
Munoz, Caroline
;
Wood, Natalie T.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 88-103
Persistent link: https://www.econbiz.de/10011336518
Saved in:
7
Social media and marketing education : a review of current practices in
curriculum
development
Brocato, E. Deanne
;
White, Nathan James
;
Bartkus, Kenneth
; …
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 76-87
Persistent link: https://www.econbiz.de/10011336519
Saved in:
8
Digital and social media marketing in business education : implications for the marketing
curriculum
Crittenden, Victoria Lynn
;
Crittenden, William F.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 71-75
Persistent link: https://www.econbiz.de/10011336521
Saved in:
9
Special issue: Digital and social media marketing in business education : implications for the marketing
curriculum
Crittenden, Victoria Lynn
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011336522
Saved in:
10
Teaching international business via social media projects
Alon, Ilan
;
Herath, Ruwanthi Kumari
- In:
Journal of teaching in international business
25
(
2014
)
1
,
pp. 44-59
Persistent link: https://www.econbiz.de/10010355403
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