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Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues

Thomas, Robert - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1470-1502

Persistent link: https://www.econbiz.de/10012042285

The impact of the Euro 2012 on popularity and market value of football players

Kiefer, Stephanie - In: International journal of sport finance 9 (2014) 2, pp. 95-110

Persistent link: https://www.econbiz.de/10010380870

Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America

Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172

Persistent link: https://www.econbiz.de/10010391208

Personal Brand Value and Social Media. The Top Football Players’ Case

Kucharska, Wioleta - 2018

Personal branding valuation and social media usage are new and empirically unexplored areas of research. The aim of the … on an example of 100 most valuable football players, in reference to transfermarkt.com and the sentione.com (sentiment … author claims that in the case of top football players' personal brands, competencies (professional first and social next) to …

Persistent link: https://www.econbiz.de/10012929227

Building team brand equity through perceived CSR : the mediating role of dual identification

Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295

Persistent link: https://www.econbiz.de/10013284052

Applying the customer-centric model to the investigation of brand communities of professional sports teams

Toder Alon, Anat; Schuv-Ami, Avichai - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 220-234

Persistent link: https://www.econbiz.de/10012667339

Understanding value co-creation in a co-consuming brand community

Pongsakornrungsilp, Siwarit; Schroeder, Jonathan E. - In: Marketing theory 11 (2011) 3, pp. 303-324

Persistent link: https://www.econbiz.de/10009355169

Brand Platform in the Professional Sport Industry : Sustaining Growth through Innovation

Zheng, Jingxuan; Mason, Daniel - 2018

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and...

Persistent link: https://www.econbiz.de/10012397640

Esports extension of a football brand : stakeholder co-creation in action?

Bertschy, Marjorie; Mühlbacher, Hans; Desbordes, Michel - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 47-68

Persistent link: https://www.econbiz.de/10012256469

We love to hate them! : social media-based anti-brand communities in professional football

Popp, Bastian; Germelmann, Claas Christian; Jung, Benjamin - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 349-367

Persistent link: https://www.econbiz.de/10011608086

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