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Marketing activities of companies in the educational software sector

Jones, Rosalind; Rowley, Jennifer - In: Qualitative market research : an international journal 12 (2009) 3, pp. 337-354

Persistent link: https://www.econbiz.de/10003876992

Networks and customer relationships in a small software technology firm : a case study

Jones, Rosalind; Rowley, Jennifer - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 29-48

Persistent link: https://www.econbiz.de/10008987947

Customer-perceived value in business-to-business relationships : a study of software customers

Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911

Persistent link: https://www.econbiz.de/10009577001

Exploring marketing and relationships in software SMEs : a mixed methods apporach

Parry, Sara; Kupiec-Teahan, Beata; Rowley, Jennifer - In: Management research review 35 (2012) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10009501104

Marketing for survival : a comparative case study of SME software firms

Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - In: Journal of small business and enterprise development 19 (2012) 4, pp. 712-728

Persistent link: https://www.econbiz.de/10009680508

Marketing for survival: a comparative case study of SME software firms

Parry, Sara; Jones, Rosalind; Rowley, Jenny; … - In: Journal of Small Business and Enterprise Development 19 (2012) 4, pp. 712-728

Purpose – This study seeks to explore the success and failure of two similar small software technology firms from a marketing perspective. Using a dyadic approach, the research aims to compare the degree of customer orientation and innovativeness exhibited in both firms and to understand...

Persistent link: https://www.econbiz.de/10014903308

Marketing for Survival: A Comparative Case Study of SME Software Firms

Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - Bangor Business School, Bangor University - 2010

Purpose This study explores the success and failure of two similar small software technology firms from a marketing perspective, where there is a paucity of research. Using a dyadic approach, this research compares the degree of customer orientation and innovativeness exhibited in both firms by...

Persistent link: https://www.econbiz.de/10010711128